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Race For “Most Insubstantial Napkin”

There seems to be a new race afoot. A new competition. A new business strategy by which great careers will be made and lost.

It is the race to offer the most insubstantial napkin.

Only a few months ago it seemed the napkin dispenser norm was a semi-absorbent sheet of paper folded once in half in one direction and then again in thirds in the other.

The first feature to get left behind was absorbency. In fact, absorbency is but a distant memory, isn’t it?! But that loss was easy to cover up under the guise of protecting the environment. That it now takes five napkins to wipe up what one used to suffice for is conveniently not mentioned.

Next to go was the full sheet folded in half. Clearly we had been over-cleaning ourselves after our burger and fries. Some executive most certainly gave themself a big salary increase for finding such a clever way to cut their paper costs in half.

More recently it seems the tri-fold is increasingly being ditched in favor of a single fold. (And a fold that isn’t even a full half fold at that.)

It’s amazing how little paper these executives feel is more than adequate to deal with grease, coffee, ketchup, or whatever else one might want to wipe off one’s hands.

Who do you feel is winning the race to offer the most insubstantial napkin? Leave a comment with your example. Let’s compare notes.¬†

More significantly, where are your cost-cutting efforts inadvertently resulting in something like the need to use five insubstantial napkins instead of just one nice absorbent one?

Here's My Thought...

five × 5 =