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Karl’s Library: Business Model Generation by Osterwalder and Pigneur

Some books are as fun to read as they are helpful.

Laid out visually, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur is just such a treat.

Instead of long, winding verbiage filled with technical jargon that no one (not even academics) understand, Business Model Generation stays grounded, simple, and practical.

The book is divided into five sections that outline the process of business model generation:
Canvas -> Patterns -> Design -> Strategy -> Process

They offer nine helpful building blocks of a healthy business model:

1. Customer segments
2. Value Propositions
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partnerships
9. Cost Structure 

If it’s beginning to feel a bit overwhelming, you need to flip through a copy of the book itself.

It is fun. It is visual. Brief, articulate explanations. Structured around the process itself.

I think you will find it an empowering tool for you and your partners.

Click here to see its Amazon.com page.

Karl’s Library is a weekly column highlighting my favorites from my professional development library. “Always learning” is one of the pillars of my personal mission statement. Explore past columns here.


If you’re a Kindle fan like I am, it is available for the Kindle.

Don’t have a Kindle? Get one! You’ll love it.

Here's My Thought...

9 − = four