One of the “worlds” that is changing faster than it is staying the same is social media.
It can feel daunting trying to catch up with what is happening in social media before it has morphed into something else again.
And how many of the experts on the topic are little more than early and lucky entrants? All their “how-to’s” are no longer applicable because we are no longer early in the process nor is everyone lucky.
Then comes Barry Libert, who in his collaborative work, Social Nation, gives us a great overview of best practices, primary perspectives, and strategic keys.
Seven Principles for Building Your Social Nation
If you are new to social networking, then you will love this book. Libert lays out a wonderful frame of reference for thinking about the skills, processes and purposes of social networking as a component of one’s business strategy.
Those already interacting heavily on the web might find much of the content (more…)