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Listen In -> Paying Attention to Attentiveness #2: Attentive to Changes

Imagine being in the vinyl records business and being caught off-guard by the advent of compact disks. Or being in the compact disk business and being caught off-guard by the mp3 player.

If you weren’t paying attention, you’d simply be out of business now. In the first case, literally out of business because the vinyl record business has all but disappeared.

In this week’s show, Claudia and I discuss the crucial importance of paying attention to change.

You’ve heard the saying, “Change is the new constant.” When change is always happening, only the alert can adjust in a timely manner.

Keep doing your 5- and 10-year planning, but by all means don’t ignore what going on around you in the mean time! Your may succeed in building a video rental store in every neighborhood right when someone else succeeded in connecting television sets directly to the internet.

Listen in.

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